How effective are your search engine optimization practices?

Getting your content across multiple search engines doesn’t come easy, but it’s doable. If you follow a well structured system, you’re going to see huge success on your way to the top. As they say, there’s always room at the top.

I’ve been optimizing web pages since 2006 and often times, beginners ask me what’s the most important factor in effective ranking. Well, there is no straightforward answer to that question because ranking has several arms.

But let me simplify the entire process. So called SEO experts have made ranking processes a lot difficult with their big grammar and terms. I’m not an expert yet, but I’ve achieved tremendous success with my niche blogs.

Is SEO Complicated?

Absolutely not! You just need to understand how it works. The sole purpose of Google and other search engine companies is to provide the right information to her web users. People who search for certain keywords on Google are her prospects. Sooner or later, they would be converted to customers when they click an ad that appears at the right in the organic search results (OSRs).

In the first place, Google doesn’t care about your blog. They want more money and you want more traffic. Do you think they would do you a favor by displaying your web page to their user when the right information is missing? I don’t think so!

You’ve got to please Google for them to please you. It’s like a 2-edged sword that penetrates both parties (you and Google).

How to Please Google Search Engine

By now, you should have figured it right. The best way to please search engine is to write in their favor. Do what they ask you to do and they would send you bunch of buyer traffic every day. Don’t sit on the fence and hope that your blog would make it to the top one day; instead focus on what Google wants the most (quality keyword rich content).

Here’s the Truth: If search engine users (you and I) are not satisfied with what Google presents as search results, we would all migrate to other search engines like Bing, Yahoo or MSN. If that happens, Google will no longer be the giant of online search machines; they could go bankrupt in a few years and lay off their high paid staffs.

What do you think is the reason for the frequent Google panda updates? It’s a simple way to reshuffle web results, eliminate the bad eggs and deliver the right information to us when we search.

When we are satisfied, AdWords advertisers would get more clicks, increase in sales and Google would make more money from their Advertising business. Do you see how the whole chain works?

Why Keywords Are Still Important

Thousands of changes have taken place around the world, and search engine algorithm isn’t stable. But one thing will forever be certain; keywords would still contribute to Google’s ranking criteria.

Why is this so? It’s because, keywords give search spiders direction on what to do, where to go and what links to follow. Anchor text links are becoming stronger by the day even when quality content is the #1 key to improved ranking.

The Right Key Terms Matters

But the way I research my keywords is quite unique. There are two kinds of key terms: informational and commercial. The former is for those looking for information on how to do a particular thing while the latter is for online shoppers.

A combination of these two kinds of keywords would give you an upper hand in search engine optimization. The common rule of thumb still holds: don’t stuff your content with key phrases. Write naturally and interestingly. Add these terms few times within the body and especially on the title – you know all these, but why are you neglecting it?

SEO Marketing Takeaway

Search engine optimization principles apply to every niche you are in. You can use it to situate product name terms and rank well for them. A good example is for household brand products like sittercity coupon codes and 6pm discounts. The above strategies can boost your top 10 performances and sales.

The only litmus test left is action. Will you step out and make it happen? The choice is yours – be wise!

About the Author:

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Michael Chibuzor is an SEO consultant and coach. He also reviews viable coupon and discount deals. His current project involves a coupon blog that features sittercity promo code and 6pm coupons free shipping and other popular brands to online shoppers. These sittercity coupon and 6pm discounts can help you save for your Entertainment and Health Shopping.